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Monday, November 21, 2011

Exciting New Products

We added some Exciting New Products to our Organic Skin Care Line just in time for Organic Black Friday 45% OFF Sale
Hyaluronic Acid is one of the most exciting ingredients on the market today. We use only the vegan type of hyaluronic acid. Hyaluronic acid is naturally found in the extracellular matrix of human tissue. Topically applied hyaluronic acid forms an air permeable layer and penetrates into the dermis, thus boosting the elasticity and hydration of the skin. The protective breathable barrier on the skin locks in moisture which gives the skin a youthful appearance. The cuticular layer of the skin normally contains 10-20% water, however as we age it can drop to below 10%. Hyaluronic acid comes to the rescue with its unique ability to hold more than 1000 ml of water per gram of hyaluronic acid, which is a key factor in allowing the skin to retain more water. Amazingly, hyaluronic acid adjusts its moisture absorption based on the relative humidity in the air. It is the ideal ingredient in skin care products as it adjusts to the skin’s need for a moisturizing effect depending on the relative humidity of seasons and climate of an area. Hyaluronic acid also protects the epidermis by scavenging reactive oxygen species generated by ultra violet light which would normally cause sunspots.

DMAE is found in foods and can create an almost immediate appearance in the firming and tone of the skin.  An intriguing finding in some DMAE studies was that it reduced the accumulation of lipofuscin deposits inside cells. Lipofuscin deposits are cellular pigment consisting of aggregated chucks of molecular waste. It has been demonstrated that DMAE causes some degree of skin and pore tightening. However, it remains unclear how DMAE firms the skin -- whether by stabilizing the membranes, boosting acetylcholine, reducing lipofuscin deposits or none of the above. Whatever the mechanism, the effect of DMAE is often noticeable although seldom dramatic. Besides, even though DMAE can't fully reverse the existing facial sag, it may reduce its further progression. People report a cumulative effect with continued use of DMAE. Naturally occurring substance that facilitates the synthesis of a neurotransmitter acetylcholine. Acetylcholine is a compound released from the ends of nerve fibers and it is involved in the transmission of nerve impulses. DMAE also may stimulate the synthesis of phosphatidylcholine, an important component of cell membranes. Phosphatidylcholine is an essential fatty acid that improves and protects cell membranes damaged by free-radicals and improves blood flow and circulation.

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